Pig Jig 2016 overview
Not my greatest ad campaign because we started late (confusion on what Event Fest was doing and what we were doing) so we couldn’t set up # of tickets per conversion and the difference between a $30 ticket and $100 ticket.
At any rate, with our event a goal of $1:1 Ticket for our kind of event (not a lot to market to a broad audience) because it was more about getting heads through the door than revenue from ticket sales.
- For every $16.99 spent in ads, we at least received $30 in revenue on a low ad spend, $4,297.82, in a time crunch, 2 weeks, thus no retargeting
- Doesn’t account for multiple tickets
- Doesn’t account for VIP
- We tried to estimate an adjusted ROI rate on ticket sales just from social ads was probably closer to 2:1 or 3:1…