Facebook Video Ad
Spent $23,000 in Facebook Ads
$21,450 avg. lease rate on 24 move-ins = $514,800
- $14,300 on a 1 year lease ($275 per week the 1st year)
- $28,860 on a 2 year lease ($275 per week the 1st year, $5 increase per week on the 2nd year)
Lead Generation --> Occupancy/Move-Ins
Salon Owners, Stylists, Estheticians, Make Up Artists and Nail Technicians that want to run their own salon
- The salon studio concept was brand new to the Jacksonville metro
- The targeted audience is very narrow - by trade and neighborhood.
- Of the narrow audience in the cosmetology sector, approximately 25-33% were qualified to run their own salon inside Sola Salons.
- If a prospect was publicly interested, they could get fired from their current position.