Facebook Video Ad Campaign With A 2238% ROI


Facebook Video Ad 

EXAMPLES


Spent $23,000 in Facebook Ads

2238% ROI

$21,450 avg. lease rate on 24 move-ins = $514,800

  • $14,300 on a 1 year lease ($275 per week the 1st year)
  • $28,860 on a 2 year lease ($275 per week the 1st year, $5 increase per week on the 2nd year)

 

Objective

Lead Generation --> Occupancy/Move-Ins

Target

Salon Owners, Stylists, Estheticians, Make Up Artists and Nail Technicians that want to run their own salon

Difficulties

  • The salon studio concept was brand new to the Jacksonville metro
  • The targeted audience is very narrow - by trade and neighborhood.
  • Of the narrow audience in the cosmetology sector, approximately 25-33% were qualified to run their own salon inside Sola Salons. 
  • If a prospect was publicly interested, they could get fired from their current position.

Reference

Miller Edwards

previous Sola Salons Jacksonville General Manager

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