Online Reviews: Shooting For 5 Stars
More Online Review Fun Facts
A business's star rating is shown to be the #1 factor in choosing a business
Google expects review pages to be updated frequently, review signals are the fifth most influential factor in search engine rankings for your business.
Before making a purchasing decision, 92% of customers research a company online, and 68% are more likely to trust a company with positive online reviews. Even if your company appears in relevant searches, it doesn’t matter unless customers like what they see.
Zero reviews are almost as damaging as bad reviews. Both Google and customers tend to pass on a business that no one has bothered to write about. For both, it’s a matter of trust. They want to know what to expect