Sweat Equity Podcast Episode 2: Pragmatic Advice and Tips On Starting A Brand

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Maturing an idea can stop at a logo or a color scheme because its too hard to articulate.  Caleb and Law give some advice on how to take that idea from your imagination and create a "working brand"


Free Advice branding cheat sheet

  • Basic brand book
    • name creation
    • logo creation
    • color scheme
    • font scheme
  • Style Guide brand book
    • Shorthand brand name
    • Alternative logos
    • Icons, Badges
    • Sluglines / Taglines

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